Dec 13, 2016

Supermarket of the Future opens in Milan


Coop, Italy’s largest retail chain with more than 7 million consumer members, will open the Supermarket of the Future in Milan. The supermarket creates a truly engaging shopping experience by converging physical and digital spaces.

Category: General
Posted by: Marjaana Karjalainen

SUPERMARKET OF THE FUTURE OPENS IN MILAN

Coop, Italy’s largest retail chain with more than 7 million consumer members, will open the Supermarket of the Future in Milan. The concept was originally introduced at the Milan Universal Exhibition in 2015 and is now being developed into a real supermarket at the trendy neighbourhood of Bicocca in Milan.

The supermarket creates a truly engaging shopping experience by converging physical and digital spaces. In fact the outlet is equipped with high tech solutions such as cloud technology, IoT and mobile technology. Interactive screens and apps, sensors and robots will help the customer to learn more about the products.

When customers are browsing and picking the products, digital information pops up on digital screens hanging over the shelves. And if they want to know where a certain item is coming from, they can just point their finger at the product, and start reading. Allergic to something? Bring the product up on the screens and the system will tell you the ingredients.  

Have a look at the video

https://www.youtube.com/watch?v=BhNEGu-1VpA 

Want to know more about the digital retail opportunities in Italy. Please contact marjaana@dreamex.it

#digitalretail #futuresupermarket #italy 

 

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